How We Started:
The concept was inspired after a Breast Cancer Drive in 2012.
Originators — Michelle Swindale (seven years clear of breast cancer to date) and Jennifer De Oliveira.
The language of the world has morphed into icons and short messages. We have devised a language that serves as a constant reminder to all South
Africans that regular self-examination plays a massive role in early detection and prevention of Breast Cancer.
Why a CheckKnowPrevent Bra?
Our launch product, the Check Know Prevent Bra, is the ‘ABC cup of tips.’ We want to show women how to check their breasts, know the signs of cancer, and when to seek medical advice. The Check Know Prevent Bra is a daily reminder to check your breasts providing assistance to those less fortunate.
We want people to...
FEAR CANCER LESS
KNOWLEDGE AT YOUR FINGER TIPS
Without action, the worldwide cancer burden is expected to reach 21 million new diagnoses and 13 million deaths by 2030, with the most rapid increases occurring in low- and middle-income countries like South Africa
We want people to fear less about being diagnosed with Cancer. Cancer can be beaten through early detection. We want people to become more knowledgeable and be proactive in detecting the early signs of cancer. Education is empowerment and it’s important to know your body well, know what to look out for and to check your body regularly.
It’s not about being paranoid, it’s being realistic.
Checking needs to become a routine, like brushing your teeth. Don’t think: ‘It will never happen to me,' but equally don’t be scared of knowing. Be proactive. Take charge.
Check Know Prevent gives you the knowledge to self-examine/know the signs and ultimately early detection which means a much greater chance of survival.