I have more than 20 years of Marketing experience, including 6 wonderful years as Marketing Director for Levi Strauss South Africa (Pty) Ltd, where my passion for giving back was born in line with their business ethos that “doing good is good for business”. As part of the Levi’s® Red for Life programme, we tested over 350,000 people for HIV, and it was only natural when I left Levi’s that I would join NGO Shout-it-Now in the fight against HIV and AIDS.
If I were rich, I’d be a philanthropist – right now I’m a serial entrepreneur and marketing consultant, working in industries ranging from chronic healthcare to sustainable furniture design and manufacture to yummy, healthy breakfast cereals! I co-founded a successful research business which does sensory testing, am the MD and founder of Starlight Media, an online competitions platform that donates 30% of its profits to charity, and still when my long-time friend Jenny de Oliveira first approached me with her dream of launching CheckKnowPrevent, I knew I had to be involved.
My personal journey with cancer reflects the sad truth that 1 in 4 of us will be affected by cancer – and not only once. I lost my cousin at 32 to oesophageal cancer and my grandmother at 68 to lung cancer. My father has been living with recurrences and metastases from prostate cancer for more than 10 years, my stepfather just had a lucky encounter with a rare form of skin cancer (in that it had not spread), and my best friend of 30 years is both HIV+ and a colon cancer fighter. I could add acquaintances and colleagues that have triumphed over and succumbed to the battle with cancer.
I believe strongly in CheckKnowPrevent’s focus on early detection saving lives, and assisting those engaged in battle with practical support, and am extremely proud to be part of this organisation which I believe will make a significant difference in the fight against cancer.
Jenny De Oliveira
I come from an Advertising background, specialising in promotions, experiential marketing, product launches and events. During my 20 years in the industry I have worked on many blue-chip brands, with well-known marketers and local celebrities, where I have gained my knowledge and experience.
I started my own business in 2009 as a corporate clothing specialist, focussing on innovative ways to deliver clients’ product needs through fashionable styling and branding techniques.
In 2012, my partner and I developed the CheckKnowPrevent concept after doing a charity breast cancer drive, opening my eyes to a huge need in our country.
My motivation, inspiration and determination has come from family and friends who are fighting cancer and those who have lost the battle. My 1st hand experience with cancer is when my mom was diagnosed with Stage 3 Colon Cancer and how it still affects her today.
All my experiences have brought me to this pivotal point – translating my passion into making a difference in people’s lives.
My vision behind the CheckKnowPrevent bra range is:
- Early detection of cancer saves lives - so know your body, and when to seek help.
- Education is key, so the bra will serve as a constant reminder to check one’s breasts and encourage women to start at a young age.
- Buying our bras also benefits the community, as funding will be utilised to assist those affected by cancer who need real support.
- Through keeping our manufacturing local we will be able to create employment and teach the skill of making bras.
A psychologist once said to me FEAR, REJECTION & RESCUING is my downfall – RESCUING is in my nature - however, the important lesson is to ensure that I rescue the right people by helping them overcome their difficulties and fears. I have decided to turn fear into fuel and claim to rescue as my calling.
Tiny Buddha says Fear is:
“An opportunity for self-discovery and self-growth; a well of untapped personal power and strength; the gateway from wishing and wanting to doing and being.”
Mother Teresa, my superwoman, dedicated her life to rescuing:
“It is not the magnitude of our actions but the amount of love that is put into them that matters.” – Mother Teresa
Jenny De Oliveira quote:
“Being humble in life means knowing that we are not on earth to see how momentous we can become, but how we make a difference in the lives of others.”